Case Study - Competitive Wake Surf Association
The Competitive Wake Surf Association (CWSA) is a global hub for wake surfing enthusiasts and professionals. It is dedicated to promoting the sport of wake surfing through organizing competitions, maintaining a comprehensive ranking system, and providing a platform for athletes, judges, and event organizers.
- Client
- CWSA
- Year
- Service
- Development | Marketing | Consulting
Challenge
CWSA initially faced challenges with manual payment collections, event scoring, and publishing results. Their process was time-consuming and inefficient, relying on manual data entry and PDFs for result dissemination.
Our Solution
We revolutionized CWSA's operational processes by developing a custom Excel workbook to assist with event scoring, and a formula for automatically updating world rankings. We then created a bespoke database and website tailored to their specific needs.
Innovative Features
Integrated Membership Payments: Streamlined the payment process, making it more efficient and user-friendly.
Scoring System: Developed an in-website scoring system. This allowed for real-time result submissions by judges and the creation of running orders through a drag-and-drop interface.
Transparency and Accessibility: Enhanced user experience by enabling athletes and users to track judges' scores for each heat and event, view individual heat results, and monitor their standings in the World Ranking System (WRS), all in real time.
Automated World Ranking System: Fully automated the WRS, eliminating manual updates and ensuring accurate, timely rankings.
Cost Efficiency
Reduced monthly website costs significantly from approximately $900/month to $200/month, optimizing their budget while delivering a modern, more efficient product.
Services
- Development
- Marketing
- Consulting
- Reduction in Page Load Times
- 50%
- More Efficient Scoring Process
- 20x
- Reduction in Website Costs
- 60%
- Increase in Web Traffic
- 5x